How to identify a slow fashion brand?

#STEP 1 check the brand's website and the rate and scale of products offered

key signs

If they drop new collections in large numbers, this is a fast fashion business model.

#STEP 2 Understand the brand's aesthetic

classic aesthetic

A slow fashion brand focuses on its niche, not on trying to please everyone. Look for core styles on offer year after year.

#STEP 3 High quality construction

 all about Quality

Sustainable Fashion brands always create clothes that can be worn, washed and used over years. They create products that can last and can be passed on to the next generations. 

#STEP 4 Check out for Brands that promise with re-furbishing and mending programs 


Make sure the brands are transparent about recycling,  refurbishing and mending programs